Turn Google Trends Data Into Publishable Content With Article Generation AI

While Article Forge is the fastest way to produce high-quality content, a good SEO strategy starts with keyword research. With so many keyword research tools available, however, it can be overwhelming to choose the right one and know how to effectively use it to improve your website’s visibility on search engine results pages.

That’s why we decided to test the most useful keyword research tools and develop step-by-step workflows to guide you from keyword research to publishable content.

Google Trends in particular is good for quickly comparing keywords because it allows you to visually compare patterns and trends in search volume data. For instance, you can see “rising” and “top” queries related to your target keywords which helps you identify potentially profitable keywords that haven’t been saturated yet. (and it’s free to use!)

Keyword research is widely regarded as the first step in any successful SEO content strategy. 

But for many people, this is a daunting step that seems technical, time-consuming, and expensive. And unfortunately, keyword research usually leads to even more time, effort, and money spent creating the actual content. 

But, this brief and actionable guide will walk you through how to do keyword research with Google Trends, a free tool, and how to turn that research into full, long-form articles automatically with Article Forge. 


Google Trends is a helpful search popularity comparison tool that works as an efficient step in your SEO content strategy. 

By utilizing raw data straight from Google, you can be confident that you are making decisions based on actual user behavior related to your keywords. Specifically, patterns, popularity, and overall “trends” related to the search volume of any keyword are the primary ways Google Trends can help you determine what content to produce. 

The comparison feature goes a step further and demonstrates your chosen keyword’s popularity relative to another keyword to help you further prioritize your different content topics.

Understanding User Interest By Location

One of the most significant benefits of using Google Trends is the detailed breakdown of user interest by location. As a content producer, you must be aware of where your audience is and what they are searching for (what is relevant to them), to tailor your content specifically to them. 

Let’s say your audience is 90% US-based, there is not much value in targeting a keyword that gets 80% of its organic searches from Europe (and less than 20% from US-based searchers). Said another way, if your target audience is in the US, you should be targeting keywords that have heavy search traffic in the US, indicating that your audience is searching with those keywords. 

Through Google Trends, you will be able to spot any obvious location-based flaws in your SEO Content Strategy. You can plan your content schedule around raw location data and validated insights from the world’s largest search engine rather than just creating content based on your own estimates.

When using Google Trends for keyword research, a popular strategy is to filter by “top” queries (search terms) as it helps to identify continuously popular, evergreen long-tail keywords. However, depending on what type of content you want to create, the “rising” queries can provide fantastic insight into topics that are trending, or currently experiencing growth in search popularity.

Completely mapping out your chosen topic, as well as the wider niche, is a great way to build an actionable SEO content strategy. Creating a simple spreadsheet in Excel of the “top” and “rising” queries can help you easily identify enough keyword phrases to create a full content calendar around your main topic. You can then take the keyword list from your spreadsheet and utilize Article Forge’s Bulk Article Generator to produce content at scale, automatically.

One thing to note is that Google Trends doesn’t display specific keyword volume or ranking difficulty. This is a free tool primarily designed for comparing similar keywords, so it doesn’t offer the same in-depth keyword analysis that paid tools do.

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